Vermeer Mid Atlantic makes acquisition, will rebrand

Vermeer Mid Atlantic, an All Roads company, has acquired Vermeer Northeast, a Pinnacle Award-winning dealer partner of Vermeer Corp., with locations in New York, Massachusetts and Connecticut.

In conjunction with the acquisition, and as a reflection of the changing geographic footprint of the organization, Vermeer Mid Atlantic and Vermeer Northeast will adopt Vermeer All Roads as its new brand name. The change aligns the company’s branding to better represent the markets it serves, which now span the Mid-Atlantic, Northeast, and Ohio Valley, the company said.

With the acquisition, Vermeer All Roads continues its expansion into the industrial equipment industry. The addition of the three locations makes the combined entity one of the largest Vermeer dealer partners in the country with 15 locations covering a service area that includes South Carolina, North Carolina, Virginia, Maryland, Delaware, Pennsylvania, West Virginia, Ohio, New York, Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont and Maine.

“Vermeer Mid Atlantic’s demonstrated market leadership is greatly enhanced by the addition of Vermeer Northeast,” said Mark Boyle, president of Vermeer Mid Atlantic. “Vermeer Northeast is a highly talented team with deep expertise and a passion for delivering results to its first-rate customer base. We look forward to delivering exceptional service and building on the success the Vermeer Northeast team has established in the market over the last 50-plus years.”

Vermeer All Roads plans to invest in additional expansion locations, on-the-road service trucks and customer service representatives in the Northeast to drive growth and better serve its customers in core industries including underground construction, surface mining, utility installation, tree care, equipment rentals, landscaping and organic recycling, the company said.